Production Schedule |  Advertising Rates |  Advertising Specifications |  Digital Requirements |  Contract and Copy Rights |  Demographics |  Contact Us





Production Schedule

2012
Issue On Sale Ad Closing
January 10/11/11 08/16/11
February 11/22/11 09/27/11
April 01/17/12 11/22/11
June 02/28/12 01/03/12
Best of Men's Workout 03/27/12 01/31/12
August 04/24/12 02/28/12
September 06/19/12 04/24/12
November 08/14/12 06/19/12

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Advertising Rates - Rate Card #22

Black and White
  1x 4x 8x 12x
Full Page $3146 $2959 $2771 $2517
2/3 $2360 $2221 $2086 $1889
1/2 $1888 $1773 $1664 $1513
1/3 $1386 $1301 $1217 $1109
1/6 $690 $655 $612 $557
1/12 $414 $393 $367 $335

Two Color
  1x 4x 8x 12x
Full page $3600 $3383 $3170 $2880
2/3 $2698 $2536 $2378 $2161
1/2 $2160 $2033 $1900 $1730
1/3 $1585 $1488 $1392 $1265

Four Color
  1x 4x 8x 12x
Full page $4235 $3981 $3727 $3388
2/3 $3177 $2989 $2795 $2542
1/2 $2541 $2390 $2239 $2033
1/3 $1863 $1755 $1640 $1488

Covers
  1x      
2nd $5092      
3rd $4743      
4th $5294      

Discounts:
15% ad agency, 2% prepayment.

Terms:
Net 30 days to billing clients.
2% cash discount net 10 days.

Special Position:
Available upon request at addtional cost.

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Advertising Specifications

Ad Size Width x Depth
Full Page (Bleed) 8 1/4" x 11 1/8"
Full Page (Non-Bleed) 7" x 10"
Full Page (Trim Size) 8" x 10 7/8"
2/3 Page 4 3/4" x 10"
1/2 Page (Horizontal) 7" x 4 3/4"
1/2 Page (Vertical) 4 x 3/4"7"
1/3 Page (Vertical) 2 1/4" x 10"
1/3 Page (Square) 4 3/4" x 4 3/4"
1/4 Page 3 1/2" x 4 3/4"
1/6 Page (Vertical) 2 1/4" x 4 3/4"
1/12 Page 2 1/4" x 2 1/4"
1/24 Page 2 1/4" x 1"

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Digtial Requirements

FORMAT:

  • 100MB Zip, 1GB Jaz Disk, or CD-ROM.

    • PREFERRED FILE FORMAT: PDF/TIFF

  • All images for 4C ads must be submitted as final, high-resolution (300DPI) CMYK files.
  • All ads must include a printout of the contents of each disc supplied.
  • All files must include hi-res images, fonts, EPS images.

    ACCEPTABLE PROOFS: All ads must have a proof.

  • 4-COLOR: Cromalins, Match Prints, Press Proof,Kodak Approvals, CREO Sprectrum or Iris Digital Proofs.
  • All supplied color guidance mustmeet all SWOP specifications with 5%, 25%,50%, 75%, 95% and 100% CMYK control patches.
  • Proof must be provided at 100% size with crop marks.
  • Color laser proofs are unacceptable for color guidance and an acceptable proof will be generated at an additional cost to the advertiser.
  • BLACK & WHITE: Velox orlaser.

    • 2-COLOR ADS:

  • Rates are predicated on black plus one process color (cyan, magentaoryellow). PMS colors are produced only by matching a combination of CMYK.

    • PLEASE NOTE:

  • Publisher is not responsible for any error in reproduction if ad/file is supplied in any other format than required.
  • All ads provided in native application files (Mac platform), Quark X-Press, PhotoShop, Illustrator, Microsoft Word, Microsoft Publisher, Power Point or any other word processing program WILL NOT BE ACCEPTED. It must be submitted as a PDF/TIFF file.
  • Do NOT submit JPEG or GIF FILES; do not send files in RGB .
  • All ads submitted should be suitable to print as is. If files are prepared improperly and mechanical requirements are not met, publisher will not guarantee the reproduction of the ad and additional production charges for the advertiser may result.
  • SUPPLIED FILM WILL BE COPY DOT SCANNED AT AN ADDITIONAL COST TO THE ADVERTISER.

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    Contract and Copy Regulations

    A . All advertisements, contracts, and insertion orders are accepted subject to the terms and regulations of this rate card. All advertising is subject to Publisher’s approval .

    B . Positioning of advertisements is at the discretion of the Publisher, except where specific preferred positions are covered and agreed to by contract.

    C .Short rate will apply if advertiser has not earned billed rate at end of contract period. Rebate will be made at end of contract period if advertiser has used sufficient additional insertions to earn lower rate.

    D .Publisher assumes no liability for errors in key numbers, free information numbers of advertising index,or for failure to publish an advertisement for any reason.

    E . Advertiser and advertising agency assume liability for all content of advertisements printed, and also assume responsibility
    for any claims arising there from made against the Publisher.

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    Demographics

    Readership
      Rate Base 100,000
      Total Audience 275,000
      Readers Per Copy 2.95
    Readership Data
      Median Age 33.8 Years
      Age 18-24 11.5%
      Age 18-34 48.4%
      Age 18-39 81.2%
      Age 25-34 36.9%
      Age 25-44 69.7%
      Sex: Male 99.2%
    Household Income
      Median $50,366
      Average $56,709
      $20,000+ 87.5%
      $30,000+ 71.8%
      $40,000+ 56.5%
      $50,000+ 50.3%
      $60,000+ 39.4%
    Education
      Attended/Graduated College 90.0%
      Graduated College 64.0%
      Postgraduate Degree 32.5%
    Martial Status
      Single 60.9%
      Married 23.9%
    Employment
      Employed 95.5%
      Employed Full Time 84.0%

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    Contact Us

    Advertising and Editorial Offices
    Men's Workout ®
    Harris Publications, Inc.
    1115 Broadway, New York, NY 10010

    Telephone (212) 807-7100
    Fax (212) 924-8416

    Advertising Arlene Jaffee
    Editorial Michael Catarevas
    Web Lisa Case

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